Flower power was definitely in evidence for one of our KPI entrepreneurs, Elizabeth Marsh. She has launched her book, Petal Performance after winning they Key Person of Influence Pitchfest.
Based in New Covent Garden Market at the heart of the industry, Elizabeth Marsh Floral Design serves a wide range of customers with weekly flowers, flowers for events and bouquet deliveries across London and the rest of the world, while her workshops have proved highly popular in London and New York.
It is an award winning company that provides bespoke floral designs for four and five star hotels, Michelin-rated restaurants and high end corporate companies.
The aim is to become a global business, an icon within our field, and to raise the profile of floral design as a respected discipline.
After 25 years using flowers to create an atmosphere of affluence for companies such as Four Seasons, Harvey Nichols and Rolex, the company has identified two key problems in the hospitality sector today.
Firstly, with new hotels and restaurants opening every week, competition is fiercer than ever for hotels and restaurants to wow their guests and earn their loyalty. Secondly, with budgets being squeezed, every expense has to be scrutinized and justified, in order to remain within the budget.
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